Typography is the voice of design—it speaks before the user reads a single word. In digital environments, where attention spans are measured in seconds, the choice of typeface, spacing, and hierarchy becomes crucial.
Great typography creates an invisible bridge between content and reader, guiding the eye naturally through information while establishing emotional tone and brand personality.
The Hierarchy of Information
Visual hierarchy through typography helps users understand content structure intuitively. Size, weight, and spacing create a clear path through complex information.